We recently had an opportunity to go zip-lining in Tennessee. For those of you who don't know what that is, it's flying through the trees while suspended from a metal cable on a pulley. It's fast and crazy and not for the faint-hearted. The company that we used, C.L.I.M.B.works, was impressive. Not only were their guides professional and very safety oriented, they were knowledgeable about their surroundings. The company itself, is very "green" and eco-friendly.
In addition to all of this (as well as an amazing 2 1/2 hour adventure through the trees), was a small detail in their preparation area. While the excited zip-liners are getting harnessed and helmeted, they notice two tablet computers bolted to the wall. Those tablets are dedicated to Facebook and the adventurers are encouraged to log in before (and after) their trip to share with their friends where they are and what they are doing. In addition, they are asked to "like" CLIMBworks.
This is an amazingly low-cost way to market their product world-wide. Facebook with its hundreds of million subscribers has access to a market wider than any mailing or even tv or radio could reach. The only cost the marketer incurs is the cost of the internet connection and the initial purchase of two tablet computers. In addition, it keeps up the "green" image of the company by advertising on a medium that isn't destroying thousands of trees to generate mailings and brochures. Kudos to CLIMBworks for being in touch with an appropriate use of social networks.
In addition to all of this (as well as an amazing 2 1/2 hour adventure through the trees), was a small detail in their preparation area. While the excited zip-liners are getting harnessed and helmeted, they notice two tablet computers bolted to the wall. Those tablets are dedicated to Facebook and the adventurers are encouraged to log in before (and after) their trip to share with their friends where they are and what they are doing. In addition, they are asked to "like" CLIMBworks.
This is an amazingly low-cost way to market their product world-wide. Facebook with its hundreds of million subscribers has access to a market wider than any mailing or even tv or radio could reach. The only cost the marketer incurs is the cost of the internet connection and the initial purchase of two tablet computers. In addition, it keeps up the "green" image of the company by advertising on a medium that isn't destroying thousands of trees to generate mailings and brochures. Kudos to CLIMBworks for being in touch with an appropriate use of social networks.
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